What prompted this afterlife service to come into being?

My Last Words started as an instinct, but our company was inspired by the movie The Bucket List, where two terminally ill men escape from a cancer ward and head off on a road trip with a wish list of things they want to do before they die. We wanted to ensure our clients could have access to this same opportunity, no matter what stage in life they're in or where they are in the world before it's too late. It was founded on the belief that death shouldn't hold us back from doing what we want—and it doesn't have to be complicated.

When you're afraid to open up, we'll listen and give you the time of day. When you're crying alone in bed at night, we'll be there to hold your hand through it all. When your heart feels like it's about to break, we'll support you through the pain. We are here for you when you feel like nobody else is and will help you find closure so that your passing will not be the hardest goodbye for those who will be left behind. 

Eugene, the founder of My Last Words rolled up with a group of people who believe in providing this sensitive service to whom this may deem useful.